Summary
The Chery Tiggo Cross is a subcompact SUV launched in Malaysia in 2023, positioned as an affordable and feature-rich alternative in the highly competitive sub-RM100,000 segment. Available in two main variants—a 1.5-litre turbocharged petrol model priced around RM89,000 and a more advanced hybrid variant retailing at approximately RM99,000—the Tiggo Cross competes directly with popular models such as the Proton X50 facelift, Perodua Ativa, and Honda WR-V. Combining bold, globally inspired styling with practical features and advanced safety technology, the Tiggo Cross aims to cater to urban drivers seeking efficiency, comfort, and modern connectivity at a budget-friendly price point.
The hybrid version employs Chery’s Dedicated Hybrid Transmission (CSH) system, integrating a 1.5-litre petrol engine with two electric motors to deliver a combined output of 204 PS and 310 Nm of torque. This setup enables brisk acceleration from 0 to 100 km/h in 8.9 seconds and fuel consumption as low as 5.4 liters per 100 kilometers, making it one of the more efficient options in its class. The turbocharged variant offers a sportier alternative with a 147 PS engine and a 6-speed dual-clutch transmission, striking a balance between performance and everyday usability. Both variants feature a suite of modern amenities, including twin 10.25-inch digital displays, wireless smartphone integration, and comprehensive Advanced Driver Assistance Systems (ADAS), particularly prominent in the hybrid model.
Chery Malaysia has rapidly expanded its market presence since re-entering the country, growing its dealership network to 58 outlets nationwide and offering a broader lineup that includes the Tiggo Cross alongside models such as the Omoda 5 and Tiggo 7 Pro. The Tiggo Cross benefits from local assembly as Completely Knocked Down (CKD) units, enabling competitive pricing and supporting the brand’s ambition to capture a significant share of Malaysia’s budget SUV market. The launch is also linked to a partnership with the Ministry of Youth and Sports, underscoring Chery’s engagement with community initiatives and its long-term commitment to the Malaysian automotive landscape.
Reception of the Tiggo Cross has been mixed, with praise directed at its feature set, design, and hybrid efficiency, while criticisms have focused on pricing relative to established competitors and some aspects of driving dynamics, particularly the hybrid’s gearbox. Confusion over its positioning within Chery’s own lineup has also been noted, potentially affecting consumer clarity. Nonetheless, strong initial sales and positive customer satisfaction scores indicate growing acceptance, suggesting the Tiggo Cross is carving out a niche among Malaysian buyers seeking affordable hybrid technology and contemporary styling in the compact SUV segment.
Overview
The Chery Tiggo Cross is positioned as an appealing option in the sub-RM100,000 SUV segment in Malaysia, directly competing with models such as the Proton X50 facelift variants, Perodua Ativa, and Honda WR-V. Officially launched in Malaysia in 2023, the Tiggo Cross aims to redefine everyday mobility by offering a compact SUV that blends bold, globally inspired design with practical functionality and advanced safety features.
Available in both turbocharged petrol and hybrid variants, the Tiggo Cross provides a balance of performance and efficiency. The hybrid model achieves a 0–100 km/h acceleration in 8.9 seconds, delivering a responsive driving experience with early torque availability, beneficial for urban and hilly driving conditions. Its fuel consumption is commendably efficient, at around 5.4 liters per 100 kilometers. As a conventional hybrid, the battery is charged through regenerative braking and the engine, without plug-in capability, promoting a smooth and efficient drive suited to daily commuting.
The vehicle rides on plump 215/60 R17 Sailun tires, contributing positively to ride quality and handling characteristics, although some minor issues have been noted during testing. Chery Malaysia has experienced rapid growth since its re-entry into the local market, expanding its dealership network to 58 outlets nationwide, including Sabah and Sarawak, and introducing multiple models such as the Tiggo Cross alongside the Omoda 5, Tiggo 7 Pro, and Tiggo 8 Pro.
This launch supports a strategic collaboration between Chery Malaysia and the Ministry of Youth and Sports to promote national sports development, reflecting the brand’s broader commitment to community engagement and growth in the Malaysian market. Overall, the Chery Tiggo Cross stands out as a lifestyle-oriented compact SUV that offers style, comfort, and efficiency at an attractive price point.
Models and Variants
The Chery Tiggo Cross is offered in two main variants: the Turbo and the Hybrid, each catering to different customer priorities in the subcompact SUV segment. Both models are competitively priced, with the Turbo variant retailing at around RM89,000 and the Hybrid variant at RM99,000, making them attractive options against rivals like the Proton X50 facelift, Perodua Ativa, and Honda WR-V.
Turbo Variant
The Turbo model is powered by a 1.5-litre turbocharged four-cylinder petrol engine that produces 147 PS and 210 Nm of torque. This engine is paired with a 6-speed dual-clutch transmission (DCT) driving the front wheels. Performance-wise, it can accelerate from 0 to 100 km/h in approximately 10.3 to 10.5 seconds, with fuel economy rated at about 6.3 L/100 km. Despite being positioned as an entry-level SUV, the Turbo variant comes well-equipped, offering features such as twin 10.25-inch digital screens (instrument cluster and infotainment), wireless Apple CarPlay and Android Auto, a wireless charging pad, and multiple USB charging ports. The exterior colors available for the Turbo include Carbon Crystal Black, Khaki, White Phantom Grey, and Bloodstone Red.
Hybrid Variant
The Tiggo Cross Hybrid employs Chery’s advanced CSH (Dedicated Hybrid Transmission) powertrain, which integrates a 1.5-litre petrol engine delivering 96 PS and 120 Nm of torque with two electric motors producing a combined output of 204 PS and 310 Nm. The hybrid system features five operational states: EV mode (electric-only), Tandem (engine generating power for the electric motor), Parallel (engine and motor working together), Direct Engine (engine driving wheels directly at higher speeds), and Energy Recovery (regenerative braking and coasting to recharge the battery).
This setup enables a brisk 0–100 km/h acceleration in about 8.9 seconds (in Sport mode) and a claimed fuel consumption figure of 5.4 L/100 km. The hybrid’s 1.8 kWh battery reduces boot space by 30 litres, leaving 350 litres available, while the fuel tank capacity remains at 51 litres. Chery claims that this electrification allows the Hybrid to achieve a driving range of up to 1,000 km per tank.
In terms of equipment, the Hybrid variant includes premium features such as heated front seats, 17-inch wheels, gloss-finished steering wheel buttons, and an extensive Advanced Driver Assistance Systems (ADAS) suite with functionalities like traffic jam assist, emergency lane keeping, and rear cross-traffic braking. Both variants benefit from being Completely Knocked Down (CKD) units, which contributes to their competitive pricing.
Trim Levels and Features
In South Africa, the Tiggo Cross HEV is available in Comfort and Elite trims. The Elite trim commands a premium and adds luxury touches such as heated front seats, though both trims share core features including the dual 10.25-inch displays, wireless smartphone integration, wireless charging, and multiple USB ports. The hybrid’s gearbox, while not a traditional continuously variable transmission (CVT), mimics its behavior and sound characteristics.
Warranty and After-Sales
Chery supports the Tiggo Cross with warranties including an 8-year unlimited kilometre warranty on the high-voltage hybrid battery and offers after-sales perks such as free towing service for seven years in Malaysia, highlighting the brand’s commitment to customer peace of mind.
Design and Styling
The Chery Tiggo Cross presents a bold, globally inspired design that skillfully blends style with purpose, making it a distinctive lifestyle statement on wheels. Its compact SUV silhouette is complemented by a facelift introduced in 2024, which features a larger and more aggressive front grille, slimmer headlights, and a new full-width taillight design that enhances its modern appeal.
Inside, the Tiggo Cross offers a premium and futuristic interior that emphasizes both comfort and technology. The cabin is equipped with twin 10.25-inch screens for the instrument cluster and infotainment system, the latter supporting wireless Apple CarPlay and Android Auto connectivity, ensuring seamless smartphone integration for drivers and passengers alike. Additional touches such as LED second-row dome lighting improve both functionality and ambiance within the vehicle, while black leatherette trim adds a sophisticated feel.
The Tiggo Cross comfortably accommodates five passengers with seats designed for ample legroom and headspace, making it ideal for families or groups seeking spaciousness and comfort. Overall, the design and styling of the Tiggo Cross combine modern aesthetics with practical features, creating a refined yet versatile vehicle suited to everyday mobility.
Performance and Handling
The Chery Tiggo Cross offers two distinct powertrain options that cater to different driving preferences while maintaining a balance between performance and efficiency. The 1.5 Turbo variant is equipped with a 1.5-litre turbocharged four-cylinder engine producing 147 PS and 210 Nm of torque. This engine is paired with a 6-speed dual-clutch transmission (DCT) that drives the front wheels, enabling a 0–100 km/h acceleration time of approximately 10.3 to 10.5 seconds. The turbocharged engine delivers a smooth and responsive driving experience, supported by quick gear shifts from the DCT, making it a sporty yet practical choice for daily commuting.
On the other hand, the Tiggo Cross 1.5 CSH Hybrid variant combines a 1.5-litre engine with two electric motors integrated into a Direct Hybrid Transmission (DHT150), offering a peak output that notably improves acceleration. This hybrid setup achieves 0–100 km/h in about 8.9 seconds in Sport mode, outperforming the turbocharged version thanks to the instant torque provided by the electric motors. Unlike plug-in hybrids, this conventional hybrid recharges its battery exclusively through regenerative braking and engine power, promoting optimal fuel efficiency during typical commuting scenarios.
Ride quality across both variants benefits from 17-inch Sailun tyres (215/60 R17), which contribute to a comfortable and composed driving experience. The synergy between efficient engines and advanced transmissions ensures excellent vehicle dynamics, resulting in a comfortable ride and confident handling characteristics. While the Tiggo Cross HEV offers a more refined and efficient driving style, focusing on gentle inputs and momentum to maximize fuel economy, the turbocharged model provides a more traditional yet balanced performance profile.
Safety and Technology
Safety is a core value at Chery, and the Tiggo Cross reflects this commitment through its comprehensive suite of advanced safety features and technologies designed to provide robust protection for drivers and passengers alike. The hybrid variant of the Tiggo Cross notably enhances safety with the addition of a seventh airbag and an expanded Advanced Driver Assistance Systems (ADAS) package. This includes functions such as traffic jam assist, emergency lane keeping, rear cross traffic braking, door opening warning, rear collision warning, lane change assist, multi-collision brake, and more.
A key highlight of the Tiggo Cross Hybrid is its use of the Guardian Battery, a high-capacity lithium iron phosphate blade battery known for its safety and durability. Demonstrated publicly in Indonesia, this battery features multiple layers of protection, ensuring resistance to external damage and the ability to be immersed in water without sustaining harm. This innovative battery design allows the vehicle to maintain reliable performance even under extreme conditions.
On the technology front, the Tiggo Cross offers a modern and connected driving experience. Both Comfort and Elite trims feature twin 10.25-inch digital screens covering the instrument cluster and infotainment system, which supports wireless Apple CarPlay and Android Auto for seamless smartphone integration. Wireless charging pads and multiple USB charging ports add convenience for occupants. The system also enables voice command functionality via the “Hello Chery” interface, allowing drivers to control windows, air conditioning, and other features without taking their hands off the wheel.
Additional interior features that enhance comfort and usability include steering wheel audio controls, Bluetooth connectivity, a 6-speaker Sony audio system, and LED dome lighting in the second row for improved night-time visibility and ambiance. Together, these safety and technology elements combine to deliver a premium, confident, and enjoyable driving experience in the Tiggo Cross, making it a strong contender in its segment.
Pricing and Availability
The Chery Tiggo Cross is positioned strategically within the Malaysian automotive market, offering competitive pricing and appealing features to attract buyers. Priced under RM100,000, the turbo variant is available at around RM89,000, while the hybrid version is slightly higher at approximately RM99,000. This pricing places the Tiggo Cross as a strong contender against rivals such as the Perodua Ativa and the Proton X50 facelift, with the added advantage of an extra cylinder in the turbo model and no requirement for timing belt changes.
Since its re-entry into the Malaysian market in July 2023, Chery has experienced significant growth. Deliveries of the Omoda 5 and Tiggo 8 Pro commenced towards the end of September 2023, with monthly averages reaching approximately 1,200 units for the Omoda 5 and 300 units for the Tiggo 8 Pro. These figures represent about half the monthly sales of direct competitors like the Proton X50 and X90, with production capacity being the main limiting factor rather than consumer demand. The Tiggo Cross benefits from local assembly as Completely Knocked Down (CKD) units, which contributes to its competitive pricing strategy.
Chery Malaysia has expanded its presence nationwide, growing from just a few outlets at launch to 58 outlets covering both Peninsular Malaysia and East Malaysia, including Sabah and Sarawak. This extensive network supports widespread availability of the Tiggo Cross and other models. Additionally, Chery conducts regular customer engagement activities, such as prize-giving ceremonies for promotional contests, with the next event scheduled for the fourth week of May 2024.
Comparison with Competitors
The Chery Tiggo Cross positions itself strategically in the competitive sub-RM100k SUV segment, directly challenging well-established models such as the Proton X50 facelift variants, Perodua Ativa, and Honda WR-V. Priced at RM89,000 for the Turbo variant and RM99,000 for the Hybrid, the Tiggo Cross offers compelling value, particularly with the Hybrid model undercutting most hybrid SUVs while providing full Advanced Driver Assistance Systems (ADAS) coverage and notable fuel efficiency.
In terms of powertrains, the Tiggo Cross Hybrid features an advanced CSH powertrain that combines two integrated motors producing a combined output of 204 PS and 310 Nm of torque, paired with a 1.5-litre petrol engine delivering 96 PS and 120 Nm. This hybrid setup benefits from a 1.8 kWh battery and achieves acceleration from 0 to 100 km/h in 8.9 seconds (Sport mode), outperforming its Turbo counterpart which uses a 1.5-litre turbocharged engine rated at 147 PS and 210 Nm, coupled with a 6-speed dual-clutch transmission achieving 0–100 km/h in 10.5 seconds. This powertrain configuration gives the Tiggo Cross Hybrid a clear advantage in both performance and fuel economy, appealing to commuters prioritizing efficiency.
Compared to the Proton X50, the Tiggo Cross offers an extra cylinder and the advantage of not requiring a timing belt change, potentially lowering maintenance costs. When set against the Perodua Ativa, the Tiggo Cross’s turbocharged engine and inclusion of rear air-conditioning vents provide additional value and comfort. Despite these strengths, some confusion arises from the overlapping prices and specifications within Chery’s own lineup, particularly when comparing the Tiggo Cross to the Tiggo 7 Pro, which may affect consumer clarity and choice.
The Tiggo Cross is also competitively priced within its segment thanks to being a Completely Knocked Down (CKD) unit, enabling attractive pricing strategies. Overall, it offers a smart, sporty, and stylish option for everyday Malaysian drivers seeking
Reception and Reviews
The Chery Tiggo Cross has elicited mixed reactions from reviewers and consumers alike. Initial impressions highlight a level of hesitation, with some expressing reservations about the vehicle’s overall appeal and market positioning.
One common point of confusion among potential buyers is the Tiggo Cross’s positioning relative to other models in Chery’s lineup, particularly the Tiggo 7 Pro. Overlapping prices and specifications have made it challenging for consumers to clearly understand what segment the Cross aims to fill, which some critics view as a negative factor impacting its market reception.
From a feature standpoint, the Tiggo Cross HEV offers a commendable suite of equipment even at the lower Comfort trim level, including dual 10.25-inch screens, wireless Apple CarPlay and Android Auto, wireless charging, and multiple USB ports. The Elite trim, priced approximately RM30,000 higher, adds luxuries such as heated front seats. The hybrid system, which is a conventional non-plug-in setup, benefits from regenerative braking and engine-assisted battery charging, contributing to fuel efficiency—especially in commuting scenarios. Ride quality is generally praised, aided by 215/60 R17 Sailun tyres, although some minor issues were noted during testing.
However, the gearbox has been identified as a significant drawback, described by some reviewers as a dealbreaker that undermines the driving experience. Pricing is another critical factor in the vehicle’s reception. Positioned around RM89,000 for the turbocharged variant and approximately RM99,000 for the hybrid, the Tiggo Cross faces stiff competition from popular models like the X50 facelift, Perodua Ativa, and Honda WR-V. Comparisons often highlight that, while the Tiggo Cross offers certain advantages such as an extra cylinder over the X50 and features like turbocharging and rear air-conditioning vents over rivals, the price point around RM75,000 to RM85,000 would be more competitive for challenging the market leaders effectively.
In terms of consumer engagement, the award system involving a combination of public popularity (50%) and professional scoring (50%) indicates a balanced approach to gauging the vehicle’s reception. Public popularity is measured through votes and participant post engagement, with Chery Auto Malaysia retaining final decision authority, underscoring the importance of both public opinion and expert review in shaping the Tiggo Cross’s market standing.
Sales and Market Impact
Since its re-entry into the Malaysian automotive market in 2023, Chery Malaysia has experienced significant growth, quickly establishing a solid presence with models such as the Omoda 5, Tiggo Cross, Tiggo 7 Pro, and Tiggo 8 Pro. Despite commencing customer deliveries only in September 2023, Chery Malaysia managed to sell 4,501 units within the year, demonstrating strong demand and rapid market acceptance. This achievement is particularly notable given the short timeframe, averaging around 1,200 units per month for the Omoda 5 and 300 units monthly for the Tiggo 8 Pro during the last quarter of 2023.
Chery’s swift progress has positioned it as a competitive player alongside established rivals such as Proton’s X50 and X90, with its sales figures reaching about half of these direct competitors’ monthly averages despite production capacity constraints limiting further growth. The brand’s focus on customer satisfaction is also reflected in a sales satisfaction survey conducted with over 1,000 customers, which returned an impressive score of 94 out of 100.
The Tiggo Cross itself has made a notable impact, especially in price-sensitive segments. Positioned as a budget-friendly option with features like a panoramic sunroof and dual 10.25-inch LCD screens, it appeals to urban and family buyers seeking value and versatility. Its hybrid variant offers an efficient and cost-effective alternative in the sub-R500,000 compact family car segment, which remains highly competitive with many established and emerging players vying for market share. The Tiggo 4 Pro, a close relative to the Cross, also ranked among the top 10 best-selling models in this segment as of July 2025, underscoring Chery’s growing footprint.
Chery Malaysia’s expansion strategy includes rapidly increasing its nationwide presence from a few outlets at launch to 58 outlets across Peninsular Malaysia and East Malaysia, including Sabah and Sarawak, within months. This extensive network supports the brand’s ambitious plans to introduce more models and solidify its market position in the second half of the year.
Future Developments and Outlook
Since its reintroduction into the Malaysian market in mid-2023, Chery Malaysia has witnessed rapid growth, expanding from a handful of outlets to 58 nationwide, including key regions such as Sabah and Sarawak. The successful launch of the Tiggo Cross, alongside other models like the Omoda 5, Tiggo 7 Pro, and Tiggo 8 Pro, has contributed significantly to this momentum, establishing Chery as a prominent player in the local automotive scene.
Looking ahead, Chery has signaled a strong commitment to expanding its product lineup in Malaysia, with plans to introduce additional models during the second half of the year. This continued expansion aligns with Malaysia’s position as one of Chery’s focus markets, driven by steady demand and positive reception of its current range. The strategic decision to locally assemble the Tiggo Cross at the Inokom plant in Kulim, Kedah, also supports competitive pricing and market adaptability, which is expected to strengthen Chery’s competitive edge in the SUV segment.
The Tiggo Cross itself, available in both a 1.5-litre turbocharged petrol version and a hybrid electric variant, reflects Chery’s embrace of hybrid technology to enhance fuel efficiency and driving experience—a trend that is gaining traction among Chinese automotive brands. The hybrid model, in particular, is anticipated to boost the brand’s appeal to environmentally conscious consumers looking for affordable yet sophisticated crossover options.
With the brand’s ongoing product previews, launches, and the planned delivery of the first 500 Tiggo Cross units by August following the May 2025 registration of interest, Chery Malaysia appears well-positioned for sustained growth. Future developments are likely to focus on expanding the NEV (New Energy Vehicle) lineup, including upcoming launches such as the Jaecoo J5, further solidifying Chery’s commitment to innovation and meeting evolving consumer preferences in the region.
