Summary
The Proton eMAS 5 is an electric vehicle (EV) hatchback introduced by Malaysian automaker Proton as part of its strategic push into the country’s burgeoning electric mobility market. Officially opened for booking in 2025 with estimated prices ranging from RM60,000 to RM80,000, the eMAS 5 is positioned as one of the most affordable EV options in Malaysia, targeting budget-conscious consumers seeking advanced technology and practicality without a premium price tag. The model is essentially a localized rebadged version of the Geely Xingyuan, featuring a distinctive design, advanced safety systems, and a tech-centric cabin tailored to Malaysian preferences.
Built on Geely’s Star Wish platform, the eMAS 5 offers competitive specifications, including a rear-wheel-drive layout powered by an 85 kW electric motor and a 40.16 kWh lithium iron phosphate battery, delivering an estimated WLTP range of around 325 km. The vehicle incorporates a suite of Level 2 Advanced Driver Assistance Systems (ADAS), such as Intelligent Cruise Control and Automatic Emergency Braking, contributing to a 5-star safety rating. Its interior blends modern digital displays, voice assistant functionality in English and Malay, and practical features like a 70-litre front trunk (frunk), positioning it well against rivals in the Malaysian EV segment.
Proton’s launch of the eMAS 5 aligns with Malaysia’s broader national policies to accelerate EV adoption and promote sustainable transportation, including incentives such as tax exemptions and subsidies supported by the National Automotive Policy (NAP) 2020 and the Low Carbon Mobility Blueprint 2021–2023. Proton plans to eventually assemble the eMAS 5 locally at a new EV-dedicated facility in Tanjung Malim by the end of 2025, marking a significant step toward building a domestic EV manufacturing ecosystem.
The eMAS 5 has garnered positive attention for its combination of affordability, advanced features, and safety credentials, although it faces strong competition from other emerging EVs like the TQ Wuling Bingo and Perodua’s upcoming models. Proton’s ongoing electrification efforts, supported by government initiatives and increasing charging infrastructure, aim to position the company as a key player in Malaysia’s transition to greener mobility, despite challenges related to market acceptance and technology localization.
Overview
The Proton eMas 5 is an electric vehicle (EV) model positioned as a competitive offering in Malaysia’s growing EV market, with estimated pricing ranging from RM60,000 to RM80,000. It closely resembles the Geely Xingyuan both externally and internally, featuring a sleek organic design with shapely head- and taillights, a clean front fascia with slim air inlets, and flush door handles. Inside, the eMas 5 retains the Xingyuan’s dual-cowl dashboard layout, adjusted for right-hand drive, and replaces the Geely’s skyline motif with a subtle “shooting star” pattern on the illuminated gloss black trim. The cabin includes a two-spoke steering wheel, a minimalist centre console with a smartphone holder, limited air conditioning buttons, and a stubby gear selector toggle, although it lacks a Qi wireless charger for the Malaysian market.
The vehicle is equipped with advanced active safety features including Level 2 Advanced Driver Assistance Systems (ADAS) such as Intelligent Cruise Control (ICC), Automatic Emergency Braking (AEB), Emergency Lane Keep Assist (ELKA), Lane Change Safety Warning (LCW), and Traffic Sign Recognition (TSR), contributing to a 5-star safety rating.
Proton’s introduction of the eMas 5 aligns with Malaysia’s broader strategic push to accelerate EV adoption and develop a sustainable automotive ecosystem. Supported by government policies such as the National Automotive Policy (NAP) 2020, National Energy Policy 2022-2040, and the Low Carbon Mobility Blueprint 2021-2023, Malaysia offers extensive incentives for both EV manufacturers and consumers. These include tax exemptions on imports, excise, and sales, as well as consumer tax reliefs, all aimed at nurturing a domestic EV assembly industry and reducing carbon emissions.
Proton has announced plans to localize EV production, with initial eMas 7 units imported from China and subsequent versions to be assembled at a new dedicated EV facility in Proton’s Tanjung Malim plant by the end of 2025. The eMas 5, as part of this electrification drive, represents Proton’s commitment to delivering affordable, technologically advanced EVs to the Malaysian market, supported by government initiatives and a robust national vision for green mobility.
Design and Features
Built on Geely’s Star Wish platform, the Proton eMAS 5 inherits much of its design language from its donor model while incorporating distinct elements that emphasize its identity as a modern electric vehicle. The exterior is highlighted by feather-inspired headlights paired with arrow-shaped LED daytime running lights, complemented by matching feather-like taillights and a sleek roof spoiler. The hatchback is fitted with 16-inch alloy wheels that enhance its sporty and contemporary profile. The organic exterior design is further characterized by slim air inlets, flush door handles, and a clean front fascia, presenting a cohesive and aerodynamic look.
In terms of dimensions, the eMAS 5 measures 4,135 mm in length, 1,805 mm in width, and 1,580 mm in height, with a 2,650 mm wheelbase. While slightly smaller than competitors like the BYD Dolphin, the car compensates with an efficient use of interior space, providing ample legroom and headroom, with rear legroom measuring approximately 890 mm. The rear-mounted electric motor frees up space for a 70-litre front trunk (frunk), in addition to a 375-litre rear boot that expands to 1,320 litres when the rear seats are folded. Proton has also integrated a total of 32 storage compartments throughout the cabin, including 28-litre cubbies under the rear seats, enhancing practicality for everyday use.
The eMAS 5’s interior is a tech-focused environment anchored by an 8.8-inch digital instrument cluster and a large 14.6-inch infotainment display, similar to that found in the Proton X50. The operating system is Atlas Auto, distinct from the Flyme Auto used in the Geely Xingyuan, and features a voice assistant named Aishah, capable of understanding commands in both English and Malay, including the native “Hi Proton” voice control feature. The infotainment system supports wireless Apple CarPlay and Android Auto, ensuring seamless smartphone integration.
Unique features not commonly found in other vehicles within its class include a crystal gear selector, a two-tone leatherette steering wheel, a powered tailgate, rear multi-link independent suspension, and rear-wheel drive layout. Additionally, the eMAS 5 offers pneumatic rods and a substantial 70-litre frunk, enhancing user convenience and utility. The vehicle also boasts an integrated live charging map accessible via the built-in navigation system or the dedicated eMAS smartphone app, providing real-time access to about 85% of Malaysia’s charging network, thus facilitating efficient route planning for electric vehicle users.
Technical Specifications
The Proton eMAS 5 is a rear-wheel-drive (RWD) electric vehicle powered by a single integrated motor mounted on the rear axle. This motor produces 85 kW of power and 150 Nm of torque, enabling the car to accelerate from 0 to 50 km/h in 3.9 seconds. The vehicle is equipped with a 40.16 kWh lithium iron phosphate (LFP) battery supplied by CATL, which provides a WLTP-rated range of approximately 325 km on a full charge.
In terms of charging capabilities, the eMAS 5 supports DC fast charging at up to 71 kW, allowing the battery to charge from 30% to 80% in around 21 minutes. It also supports 6.6 kW AC charging for home use. The vehicle features a multi-link independent rear suspension system, which is uncommon in its segment where torsion beam suspensions are typical, enhancing ride comfort and handling.
Safety-wise, the eMAS 5 is equipped with 12 advanced driver-assistance systems (ADAS), including Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), and Blind Spot Detection (BSD). Additional safety features comprise multiple airbags, rear parking sensors, and a 360-degree camera with a 3D display.
Pricing estimates place the eMAS 5 between RM60,000 and RM80,000, positioning it as one of the most affordable electric vehicles in the Malaysian market upon its anticipated launch by the end of 2025.
Pricing and Availability
The Proton e.MAS 5 has been announced with estimated pricing that positions it as the most affordable electric vehicle (EV) in Malaysia. Prices are expected to start from RM60,000 for the base Prime model, increasing to RM80,000 for the longer-range Premium variant. This competitive pricing is made possible by Proton’s strategy to offer Completely Built-Up (CBU) models below the RM100,000 mark.
Customers who book the e.MAS 5 prior to 4th October 2025 are eligible for the Open Booking Offer, which is valid for the first 5,000 customers who successfully register their vehicle. Early bookings from RM99 also come with added incentives, including an e.MAS-branded Touch ‘n Go NFC card preloaded with RM100 and a further RM500 discount on the booking fee.
The e.MAS 5 is essentially a rebadged Geely Xingyuan (rumored globally as the EX2) and shares the same rear-motor powertrains. The base Prime model is expected to deliver 79 PS (58 kW) and 130 Nm of torque, powered by a 30.12 kWh CATL lithium iron phosphate (LFP) battery offering an estimated range of 225 km under the WLTP cycle.
The growing availability of EV charging infrastructure in urban centers such as Kuala Lumpur and Selangor, along with government incentives including full import and excise duty exemptions until the end of 2025, road tax exemptions, and subsidies for home charging installation, support the increased adoption of EVs like the e.MAS 5. These efforts align with Malaysia’s national goal for EVs to constitute 20% of new vehicle sales by 2030.
Market Position and Competition
The Proton e.MAS 5 positions itself as an affordable and competitive electric vehicle (EV) option in the Malaysian market, with an estimated on-the-road price ranging between RM60,000 and RM80,000, excluding insurance. This price bracket, combined with the Welcome Benefit of RM4,000, aims to attract budget-conscious consumers seeking value in the burgeoning EV segment. Additionally, early customers who booked the e.MAS 5 prior to October 4, 2025, benefit from an Open Booking Offer, limited to the first 5,000 successful registrants, further enhancing the car’s appeal through exclusive incentives.
The competitive edge of the e.MAS 5 is also supported by Malaysia’s broader governmental initiatives to foster EV adoption and manufacturing. Since January 2022, EV producers in Malaysia, including Proton, have gained from tax exemptions on imports, excise, and sales, which help reduce production and retail costs. Consumers are also eligible for tax relief on EV ownership, contributing to lowering the total cost of vehicle ownership. These incentives reflect the Malaysian government’s strategy to reduce carbon emissions while developing a domestic EV ecosystem and maintaining the automotive sector’s competitiveness.
Moreover, financial support schemes such as Bank Negara Malaysia’s green financing with lower interest rates provide more accessible purchasing options for middle-income buyers. This financial environment further positions the e.MAS 5 as a viable choice for a broader demographic, enhancing its competitiveness against other EVs in the local market. Through competitive pricing, government incentives, and financial accessibility, the Proton e.MAS 5 is strategically placed to capture significant market share as Malaysia’s EV industry continues to grow.
Features Differentiation
The Proton eMAS 5 stands out in its class with several unique features that enhance both functionality and driving experience. Built on Geely’s Star Wish platform, the vehicle incorporates a distinctive design language characterized by feather-inspired headlights and arrow-shaped LED daytime running lights at the front, complemented by feather-like taillights and a sleek roof spoiler at the rear. Its modern sporty profile is further emphasized by 16-inch alloy wheels.
Inside, the eMAS 5 offers a tech-centric cabin highlighted by an 8.8-inch digital instrument cluster and a large 14.6-inch infotainment display, providing an immersive and connected driving environment. Additionally, a 15.4-inch head unit ensures crisp visuals and seamless connectivity, allowing effortless control over various functions.
Several features available in the eMAS 5 are not offered by any other cars in its segment. These include a crystal gear selector, a two-tone leatherette steering wheel, and a spacious 28-liter underseat storage compartment. The car also boasts a 70-liter front trunk (frunk), pneumatic rods for ease of access, and a powered tailgate. From a mechanical standpoint, it offers rear multi-link independent suspension and rear-wheel drive, which enhance driving dynamics and comfort. Advanced technological features include an integrated live charging map and voice command functionality supporting both English and Malay languages. Collectively, these 10 best-in-class features set the eMAS 5 apart from competitors in the EV hatchback category.
These innovations, combined with competitive pricing and a comprehensive feature set, make the Proton eMAS 5 a compelling choice for consumers seeking a value-for-money electric vehicle option in Malaysia.
Reception and Impact
The Proton e.MAS 5 has received considerable attention in the Malaysian electric vehicle (EV) market since its unveiling at the Malaysia Auto Show (MAS) 2025. The EV hatchback was previewed by Proton ahead of its MISI 5 nationwide tour, signaling the company’s strong commitment to electrification and innovation. Early customer response has been positive, especially with the introduction of the Open Booking Offer available to the first 5,000 customers who registered their e.MAS 5 before 4 October 2025, incentivizing early adoption.
The e.MAS 5 is positioned competitively within the emerging EV segment, with an estimated price range of RM60,000 to RM80,000, making it an attractive and affordable option for Malaysian consumers looking to transition to electric mobility. This pricing strategy places it in direct competition with other local and regional EV offerings, such as the TQ Wuling Bingo, expected to be priced below RM100,000, and Perodua’s first indigenously-developed EV, which plans to offer rental battery schemes to maintain resale values.
From a broader perspective, the e.MAS 5 aligns with Malaysia’s national strategy to promote sustainable transportation and reduce carbon emissions. Policies like the National Automotive Policy (NAP) 2020, the National Energy Policy (2022–2040), and the Low Carbon Mobility Blueprint (2021–2023) underpin the government’s efforts to foster green growth and position Malaysia as a regional leader in energy-efficient vehicles. Proton’s introduction of the e.MAS 5 reinforces this vision by providing a locally produced, affordable EV option that supports these national objectives.
Moreover, the e.MAS 5 has been lauded for its advanced features and quality, achieving a 5-star rating and higher, which reflects Proton’s focus on safety, reliability, and user experience. This positive reception is expected to bolster consumer confidence in EV technology and Proton’s capability to deliver competitive electric vehicles within the domestic market.
Future Prospects
Proton’s electrification strategy is poised to accelerate with the upcoming introduction of multiple EV models, including the Proton eMAS 5. While the eMAS 5 has officially opened bookings and is expected to commence deliveries by November 2025, the identity of the other two planned models remains uncertain, though it is speculated that future Geely Galaxy models may be adapted for Proton’s EV lineup. Production of these EVs will take place at a new electric vehicle plant scheduled to be operational by the end of the year, signaling Proton’s commitment to scaling its EV manufacturing capabilities locally.
Malaysia’s national policies strongly support the expansion of electric vehicles as part of the country’s green transition agenda. The National Automotive Policy (NAP) 2020, National Energy Policy 2022
