Highlights
- The 2026 FIFA World Cup ticket lottery prioritizes fairness and accessibility for fans globally.
- A new $60 entry tier ticket aims to enhance inclusivity amid rising costs and demand.
Summary
The 2026 FIFA World Cup ticket lottery system is a multi-phase, comprehensive process designed to equitably distribute tickets for the tournament, which will be jointly hosted by the United States, Mexico, and Canada. As one of the largest sporting events globally, the 2026 World Cup presents unprecedented logistical challenges due to its expanded scale and tri-nation hosting arrangement, prompting FIFA to implement an extensive ticketing framework that includes lottery draws, presale phases, and regulated resale platforms. The system aims to balance high global demand with fairness, transparency, and security, offering fans worldwide a chance to attend matches while protecting against fraud and unauthorized resale.
Central to the ticketing process is the “random selection draw,” or lottery, which allows registered fans to apply for tickets to specific matches during an application window open until January 13, 2026. Unlike previous tournaments, successful applicants are automatically charged upon ticket allocation, reflecting a shift to fixed pricing across sales phases and eliminating the option to decline tickets after selection. National football associations also receive allocated tickets, typically about 8% of stadium capacity, distributed through their own ballot systems to loyal supporters. FIFA has introduced a new affordable “entry tier” priced at $60 per ticket to promote inclusivity, addressing concerns over ticket costs and accessibility.
To maintain the integrity of the process, FIFA has established robust security and anti-fraud measures, including a blacklist that excludes individuals involved in online abuse or discriminatory behavior from purchasing tickets. Official resale platforms and host country regulations further support lawful ticket transfers and combat counterfeit sales, which have proliferated due to the event’s high demand and visibility. Despite these efforts, fans have reported technical difficulties during registration and raised concerns about the financial commitment required by automatic payment policies, as well as the potential impact of travel restrictions on attendance.
The 2026 ticket lottery system represents the most extensive and structured approach to World Cup ticket distribution in history, reflecting both evolving market practices and the unique context of a tri-nation tournament. While praised for its fairness and security enhancements, it has faced criticism from fan groups advocating for lower prices and greater respect for the World Cup’s cultural traditions. Overall, the system underscores FIFA’s commitment to balancing commercial realities with fan access, safety, and the global development of football.
Background
The 2026 FIFA World Cup ticket lottery system has been designed to provide a fair and inclusive method for distributing tickets to one of the most highly anticipated sporting events worldwide. As the tournament will be jointly hosted by the United States, Mexico, and Canada, the scale and complexity of ticket sales have increased significantly compared to previous editions. FIFA has implemented multiple phases in the ticketing process, including the Visa Presale, Early Ticket Draw, and Host Country Exclusivity window, which collectively have already resulted in the sale of nearly two million tickets. The ticket lottery, officially known as the “random selection draw,” allows fans from co-host nations and abroad to register for a chance to purchase tickets for specific matches. This phase opened following the final group stage draw and will remain open until January 13, 2026, with successful applicants notified by email and automatically charged in February. To promote fairness and safety, FIFA has also introduced a blacklist that excludes individuals who have engaged in racist, discriminatory, or threatening behavior on social media during official tournaments. Those on this list are barred from purchasing tickets for the World Cup, including the 2026 event. FIFA emphasizes that revenue generated from ticket sales is reinvested into the development of men’s, women’s, and youth football across its 211 member associations, highlighting the broader impact of the tournament beyond the event itself.
Overview of the Ticket Lottery System
The ticket lottery system for the 2026 FIFA World Cup represents the most comprehensive approach to fair ticket distribution in the tournament’s history. National football associations receive an allocation of tickets, typically around 8% of the stadium capacity, which they distribute through their own ballot systems. For example, Football Australia limits ballot access to Football Account Plus members, with each member allowed one entry per match. The primary phase of ticket distribution employs a lottery method where demand far exceeds supply. Fans can register their interest in tickets through FIFA’s official platform during specified windows, such as the Early Ticket Draw that closed on October 31, 2025, allowing them to secure a purchasing time slot if selected. Notifications for successful lottery entries begin as early as September 30, 2025, with selected participants assigned specific time frames to purchase their tickets. To ensure affordability and inclusivity, FIFA introduced a new ticket pricing tier called the “entry tier,” which caps prices at $60 per ticket for every match, including the final. This tier constitutes 10% of the 8% ticket allocation reserved for national football associations, amounting to roughly 1,000 tickets per match shared equally between the competing teams’ supporters. This effort was partly in response to backlash over high ticket prices and aims to respect the tradition and cultural significance of the World Cup. Following the conclusion of playoff ties in March, further ticket allocations for advancing teams will be released. FIFA also manages an official resale platform to facilitate the exchange of tickets purchased in earlier phases, providing fans with a secure and regulated means to obtain seats.
Eligibility and Participation Requirements
To participate in the 2026 World Cup ticket lottery system, applicants must be at least 18 years old and registered members of the AAdvantage® Program or hold a valid FIFA ID created through fifa.com/tickets. Applicants are required to complete their ticket application during the designated window, which remains open until January 13, 2026. There is no advantage to applying early, as all match fixtures remain available throughout the entire period. Eligibility criteria may vary depending on the participating member associations. For example, fans applying for supporters’ tickets through associations like the United States Soccer Federation must meet specific requirements set by those bodies. Additionally, entry into the United States for ticket holders from certain countries may be subject to visa or travel authorization rules. Citizens from countries like the UK typically qualify for an ESTA, while others such as Canada and Mexico have distinct visa policies. US embassies are prioritizing appointments for World Cup ticket holders but encourage early visa applications. Applicants can indicate special needs, such as accessible seating, during registration to ensure appropriate accommodations are provided. It is advised to register early, maintain updated FIFA account information, and apply through official channels only. Reliable payment methods should be set up in advance, as winners will be automatically charged once tickets are allocated. Applicants can withdraw or re-enter their application up until the closing date using the same access credentials. Once the application window closes, FIFA conducts a random lottery to select successful applicants. Winners are notified via email starting no earlier than September 30, 2025, and receive assigned dates and times in October to purchase tickets on a first-come, first-served basis. Previous participation in the lottery does not affect future entries, allowing fans to apply multiple times if desired.
Registration Process
The registration process for the 2026 World Cup ticket lottery involves several key steps to ensure fans can participate in the ticket allocation phases. Applicants are required to complete personal information, including their full name, country of residence, date of birth, and language preference. Additionally, they can opt into marketing communications to receive notifications about ticket sales and availability updates. Fans must submit their registration within the specified application window, which closes on January 13. The timing of the registration within this window does not affect the chances of selection in the lottery; whether registering on the first day or the last, all applications are given equal weight. The application can be withdrawn before the closing date and re-entered using the same access code if desired. Once registered, fans are pre-registered to receive updates about ticket availability and sales phases. The initial ticket sales phases include the Visa presale draw, where around one million tickets—approximately 15% of the total inventory—are made available. Fans selected in this and subsequent sales phases will have the opportunity to purchase tickets for individual matches, batches of games in specific cities, or all three group-stage games featuring a particular team. To maintain the integrity of the process, a new blacklist system is implemented immediately for the 2026 ticket sales. This system monitors accounts and activities across multiple platforms to prevent fraud and ensure tickets are sold exclusively through FIFA’s official channels. An official resale platform will also be available to allow lawful transfer and purchase of tickets in compliance with local regulations.
Lottery Draw Procedure
The 2026 FIFA World Cup ticket lottery system is designed to provide a fair and organized approach to ticket distribution, marking the most comprehensive method in the tournament’s history. The lottery process unfolds in multiple phases to manage the high demand and ensure equitable access for fans worldwide. Initially, ticket buyers can register their interest in the lottery through the official FIFA website. Fans with an existing FIFA ID can log in directly to enter the random selection draw, while those without one must create an account on FIFA.com/tickets to participate. The registration window for this phase runs until January 13, 2026. This random selection draw allows fans to apply for tickets to specific matchups for the first time, following the conclusion of the World Cup group draw and host city assignments, which take place on December 5. Once the registration period ends, FIFA conducts a random draw to allocate tickets to successful applicants, who are then notified by email in February 2026. Payments for these tickets are processed automatically. The system also includes ringfenced ticket allocations reserved for specific fan categories, such as loyal supporters allocated by their respective national associations, which receive about 8% of the total tickets. These associations are tasked with distributing tickets to fans closely connected to their teams. Following the lottery phases, a third ticket phase takes place in the spring of 2026. This “first-come, first-served” or “last-minute sales” phase operates similarly to ticket sales for major North American sports events, where fans can directly select from remaining tickets on FIFA’s platform without applying or entering a lottery. Additionally, FIFA has established an official resale platform allowing fans to buy and sell tickets purchased in earlier phases, further enhancing accessibility and fairness. To maintain the integrity of the ticketing process, FIFA has implemented a new blacklist system, which is applied immediately to the 2026 ticket sales to prevent abuses and unauthorized sales. Ticket allocations for teams advancing through play-offs will be released after those matches conclude in March 2026.
Ticket Allocation and Payment
The 2026 FIFA World Cup ticket allocation system primarily operates through a lottery-based method due to the high demand exceeding ticket supply. Once the application window closes, FIFA conducts a random selection draw (lottery) to determine successful applicants. Winners are notified via email, typically starting in September 2025, with ticket purchases occurring during assigned time slots shortly thereafter. Unlike previous tournaments, the 2026 ticketing process differs significantly in payment structure. In earlier FIFA World Cups, fans selected in presale waves were granted access to purchase tickets but retained the option to decide whether to complete the purchase based on price and availability. For 2026, however, once a fan is selected for a ticket in the lottery, the ticket price is automatically charged to their account without an option to decline. This shift reflects a fixed pricing model throughout each ticket sales phase, abandoning the initially proposed dynamic (variable) pricing system that would have adjusted prices according to demand. Ticket winners are not able to choose exact seat locations within a category; instead, tickets are allocated within broad seating categories. Distributed tickets will be delivered ahead of the tournament, with FIFA indicating availability in the second quarter of 2026. National football associations receive their own ticket allocations—usually around 8% of stadium capacity—and distribute them through their ballot systems. For example, Football Australia limits ballot entries to Football Account Plus members, allowing one entry per match per member. Given the intense demand—over 4.5 million early purchase applications and nearly 2 million tickets already sold in initial phases such as the Visa Presale and Early Ticket Draw—secondary market options have also emerged. Fans unable to secure tickets through the official lottery can purchase tickets via authorized resale platforms, which FIFA supports to minimize fraud and ensure lawful ticket transfers subject to local regulations.
Security and Anti-Fraud Measures
With the high demand and global attention surrounding the 2026 FIFA World Cup™, security and anti-fraud measures have become a top priority to protect fans from scams and counterfeit tickets. Fraudsters have already begun exploiting the event’s hype by offering fake tickets and passes for sale on various platforms such as SeatGeek, Ticketmaster, StubHub, and Vivid Seats, often at inflated prices exceeding $1,500. Fans are strongly advised to remain vigilant and avoid purchasing tickets from unofficial or unverified sources. FIFA strictly controls the ticketing process, selling primary tickets exclusively through its official portal and managing a dedicated resale platform that complies with local laws to enable lawful ticket transfers and purchases. This system is supported by a newly implemented blacklist mechanism that will be immediately applied during the 2026 ticket-sale process to prevent fraudulent sellers from operating. Host countries have also enacted regulatory measures to combat ticket fraud. For instance, Mexico City enforces the Civic Culture Law, which prohibits the sale of tickets above authorized prices in public spaces near stadium zones. Additionally, Mexico’s consumer authority, PROFECO, warns fans against fraudulent event websites and urges ticket purchases only through official channels or verified resellers. Given the volume of interest—illustrated by 4.5 million applications in early purchase windows—fans should be cautious of bot-driven markups and fake listings. To safeguard themselves, consumers are recommended to document all communications and transactions, keep screenshots and receipts, and promptly contact their payment providers if ticket delivery is delayed or tickets turn out to be invalid. Suspected fraud should be reported to relevant authorities, including the U.S. Federal Trade Commission, Canada’s Competition Bureau, PROFECO in Mexico, and local law enforcement agencies. Moreover, FIFA will provide specific information regarding ticket delivery methods, which are expected to be predominantly mobile-based, through official sales communications to reduce risks associated with physical ticket fraud. To further enhance security, FIFA is distributing PMA access codes to eligible insiders in advance of the sales, ensuring controlled access to ticket purchasing phases.
Common Issues and Fan Feedback
Fans participating in the 2026 World Cup ticket lottery system have encountered several challenges and voiced various concerns throughout the registration and purchase process. One of the primary issues reported was website bandwidth and technical difficulties during the initial Visa presale phase, attributed largely to a surge of fans attempting to register at the start of the application window. This led to slowed or failed submissions, emphasizing the importance of submitting registration at any time within the specified window rather than rushing early. Another notable concern relates to the detection of multiple registrations originating from the same household. FIFA’s official FAQs state that entries identified as coming from a single household may be disqualified, preventing those individuals from being selected in the draw. While FIFA representatives have provided mixed messages on this policy, the general consensus has been to reassure fans not to worry excessively, acknowledging the complexity and nuances involved. Due to the overwhelming demand—over 4.5 million applications were reported during early purchase windows—fraudulent activities have surged. Scammers have been known to spoof official websites or sell non-existent tickets, prompting FIFA to emphasize that primary tickets are only sold through their official portal. An official resale platform has also been confirmed to allow lawful ticket transfers subject to local regulations. Fans are advised to document communications and report suspected fraud to relevant authorities such as the FTC in the U.S., the Competition Bureau in Canada, or PROFECO in Mexico. Additional concerns involve travel restrictions and their potential impact on ticket holders from countries facing travel bans to the United States. Reports have surfaced of some delegation members, such as those from Iran, being denied entry during the World Cup draw, creating uncertainty about how such restrictions will affect fans’ ability to attend matches. Moreover, FIFA has introduced official blacklists to prevent individuals involved in online abuse from purchasing tickets, a move unprecedented in prior tournaments. This policy aims to maintain a safe and respectful environment at the stadiums during the event. Fan feedback also highlights the role of member associations in distributing supporter tickets
Strategies and Tips for Applicants
Applying for tickets to the 2026 FIFA World Cup requires an understanding of the various phases and rules of the ticket lottery system. To maximize the chances of securing tickets, applicants should consider the following strategies and tips.
First, it is important to note that the ticket lottery operates as a random selection draw rather than a first-come-first-served system during its main phases. FIFA allows applications to be submitted anytime between the opening of the registration period and the closing deadline (January 13, 2026), without any preference given to earlier applicants. Therefore, rushing to apply immediately upon launch does not increase the likelihood of success.
Applicants must log in with an existing FIFA ID to enter the draw. Previous entries in earlier ticket lotteries do not affect eligibility, so fans can apply multiple times during different phases. However, applicants should ensure they meet any eligibility criteria set by their respective member associations, particularly if applying for supporters’ tickets, which may require verification by national federations such as the United States Soccer Federation.
Given the high demand, technical difficulties have been reported on FIFA’s ticketing website, especially during the initial registration period when over 1.5 million applications were received within 24 hours. Applicants are advised to remain patient during peak times and consider applying outside these initial spikes to avoid website congestion.
Once selected in the lottery, applicants will be notified via email in February and automatically charged for their tickets at the listed price. If unsuccessful or if applicants wish to purchase additional tickets, there is a final “first-come-first-served” or “last-minute sales” phase in spring 2026. During this phase, tickets remaining from earlier sales are sold openly to the public without a lottery, similar to ticketing for other North American sporting events.
Fans should also be aware that FIFA reinvests revenue from ticket sales into the development of football worldwide, including men’s, women’s, and youth programs, underscoring the broader importance of purchasing through official channels. Additionally, FIFA has established an official resale platform to allow fans to buy and sell tickets obtained through authorized phases securely.
– Apply anytime before the January 13 deadline without rushing, as timing does not influence selection chances.
– Ensure they have a FIFA ID and meet eligibility requirements set by their national federations.
– Be prepared for high website traffic and potential technical delays during peak application periods.
– Understand that unsuccessful applicants will have a second chance during the last-minute sales phase in spring 2026.
– Use only official platforms for purchasing or reselling tickets to avoid scams and support the sport’s growth.
By following these tips, applicants can navigate the complex ticket lottery system more effectively and improve their chances of attending the 2026 FIFA World Cup.
Comparisons and Context
The ticket lottery system for the 2026 FIFA World Cup introduces several notable changes compared to previous tournaments, reflecting both evolving market practices and the unique context of the co-host nations. One significant departure is the adoption of fixed pricing for ticket allocations during each sales phase, replacing the initially proposed dynamic pricing model where ticket prices would vary based on demand. Dynamic pricing had never been used before at a World Cup and raised concerns regarding affordability and accessibility for fans. By setting fixed prices, FIFA aims to align with established market practices for major sporting events while addressing these concerns.
Unlike prior World Cups, where “Category 4” tickets were reserved at lower prices specifically for host country residents with generally lower purchasing power, the 2026 edition’s ticketing approach does not include such discounted categories for the United States. This decision reflects the higher average purchasing power of U.S. residents compared to typical World Cup tourists and co-host countries. Additionally, national football associations receive allocated tickets, typically around 8% of stadium capacity, distributed through their own ballot systems. For instance, Football Australia limits ballot entries to members of its Football Account Plus program, granting each member one entry per match.
The 2026 ticket lottery is considered the most comprehensive and inclusive system in World Cup history, designed to maximize fairness and accessibility. Fans worldwide, including those from co-host nations and abroad, can apply through an extended application window running until January 13, 2026, with no advantage given to early applicants. Each household may request up to four tickets per match and a maximum of 40 tickets throughout the tournament. After the application period closes, FIFA will conduct a lottery to allocate tickets, and winners will not have the option to select exact seat locations within their ticket category. This transparent and structured approach contrasts with previous tournaments where ticket distribution was often less centralized.
Despite these improvements, the ticketing operation has faced criticism and calls for reform from various stakeholders. Some have urged FIFA to halt the current sales phase, engage in consultations with affected parties, and reassess ticket pricing and category distribution to uphold the World Cup’s tradition and cultural significance. Nonetheless, the system’s design aims to reflect both the modern demands of a global sporting event and the specific economic realities of its North American hosts. Overall, the 2026 ticket lottery system represents a shift towards greater equity and efficiency in distributing tickets to one of the world’s most anticipated sporting events.
Impact and Implications
The ticket lottery system for the 2026 FIFA World Cup has introduced significant changes that affect fans, associations, and the overall accessibility of the event. One major impact is the implementation of official blacklists by FIFA to prevent individuals involved in online abuse from purchasing match tickets, a move intended to enhance the integrity and safety of the tournament environment. This unprecedented measure represents a broader effort by FIFA to regulate fan behavior and protect the event’s reputation.
The new ticketing procedures also alter the traditional dynamics of ticket sales. Unlike previous World Cups, where fans selected during the main ticket ballot could decide whether to complete their purchase after being granted access, the 2026 system requires immediate payment upon selection. This change has heightened the financial commitment and urgency for fans, potentially affecting who can afford to attend matches.
Demand for tickets remains exceptionally high, with reports indicating over 8.5 million people registered their interest. The ticket distribution includes allocations managed by member associations, which are tasked with ensuring tickets reach loyal and closely connected national team supporters, though specific criteria and enforcement details vary between associations. Additionally, the ticket pricing model reflects market rates typical for major entertainment events in the host countries, moving away from previous practices such as discounted “Category 4” tickets reserved for local residents. This shift may reduce affordability for local fans, especially compared to earlier tournaments where host nation residents benefited from lower-priced options.
The combined effect of these changes highlights ongoing tensions between maintaining the cultural significance and accessibility of the World Cup and adapting to commercial realities and technological advancements. Calls have been made for FIFA to review its ticket pricing and distribution policies to better respect the tradition and universality of the event. Meanwhile, fans are encouraged to participate in multiple ticket opportunities due to limited availability and strong competition for seats. Overall, the 2026 ticket lottery system underscores the evolving nature of World Cup ticketing and its broader implications for global fan engagement.
Regulatory Framework and Compliance
FIFA has implemented a comprehensive regulatory framework to govern the ticketing process for the 2026 World Cup, aiming to ensure fairness, transparency, and integrity throughout the sales period. Central to this framework is the introduction of a new blacklist system, which will be applied immediately to the ticket-sale process for the tournament. This system is designed to monitor and prevent fraudulent activities and scalping by scrutinizing accounts involved in ticket transactions. During the recent FIFA Club World Cup in the United States, the monitoring system analyzed 5.9 million posts across five platforms and oversaw 2,401 accounts linked to players, coaches, clubs, and referees, showcasing the level of scrutiny expected for the World Cup.
The distribution of tickets to supporters is also strictly regulated. Only 8% of the total tickets are allocated to team supporters, and these allocations are managed by each member association, such as The Football Association in England or the US Soccer Federation in the United States. FIFA requests these associations to allocate tickets specifically to loyal fans who have a close connection to their national teams, although precise criteria for this designation have not been detailed. Furthermore, ticket prices are set at fixed rates for each sales phase and reflect market practices consistent with other major sporting and entertainment events in the host countries.
In response to concerns from fan groups regarding excessive ticket prices and poor ticket allocation, FIFA has been urged to reconsider its pricing strategy and consult with all affected parties. The Scottish Football Supporters Association, among others, has called for an immediate halt to premium ticket sales (PMA), a review of pricing, and a fairer distribution of tickets that respects the World Cup’s traditions and cultural significance.
Eligible FIFA Insiders will receive PMA access codes early in January 2026 along with detailed pricing information, indicating a controlled and transparent process for premium ticket sales. Additionally, procedures related to the final draw and ticket sales have been confirmed, ensuring all regulatory measures are clearly established well in advance of the tournament.
Technology Infrastructure
FIFA has implemented a comprehensive technology infrastructure to support the ticketing process for the 2026 World Cup, which will be hosted across the United States, Mexico, and Canada. This infrastructure is designed to handle unprecedented demand, secure ticket transactions, and prevent fraud throughout the multi-phase ticket lottery system.
At the core of the system is an advanced monitoring and analysis platform that oversees user activity across multiple digital channels. During the recent FIFA Club World Cup in the United States, this system monitored 2,401 accounts related to players, coaches, clubs, and referees across five platforms, analyzing a total of 5.9 million posts to detect and mitigate online abuse and fraudulent behavior. Building on this capability, FIFA has established official blacklists to prevent individuals involved in online abuse from purchasing tickets, enhancing the security and integrity of the ticket sales.
To combat fraud, FIFA strictly limits ticket sales to its official portal and operates an official resale platform to enable lawful ticket transfers in accordance with local regulations. This approach counters the high demand that has led to fraudsters spoofing official sites or selling non-existent tickets. The platform infrastructure supports applications for up to four tickets per match per household and a maximum of 40 tickets per tournament, facilitating a fair distribution through a lottery system after the application window closes.
Furthermore, the ticketing technology integrates multiple sales phases—including the Visa Presale, Early Ticket Draw, and Host Country Exclusivity window—through which nearly two million tickets have already been sold, demonstrating robust scalability and user management capabilities. The system encourages fans to enter multiple ticket opportunities due to limited availability and employs transparent procedures to manage high demand efficiently.
The endpoint security and cybercrime prevention technologies embedded in the system leverage expertise from security companies such as Panda Security, which specialize in advanced cybersecurity services and endpoint protection, ensuring that the ticketing infrastructure remains resilient against cyber threats.
Future Prospects and Developments
The ticketing system for the 2026 FIFA World Cup is set to evolve significantly as the tournament approaches, reflecting both advancements in technology and lessons learned from previous events. Following the initial ticket lottery phases, which have already seen nearly 2 million tickets sold through presales, early draws, and host country exclusivity windows, the process will transition into new sales methods aimed at enhancing fan accessibility and fairness.
One major development is the shift from the lottery-based allocation to a “first come, first served” sales phase scheduled for spring 2026. This phase will abandon the application and lottery model, instead allowing fans to directly purchase remaining tickets through FIFA’s official platform in a manner similar to ticket sales for major North American sports leagues such as the NFL or NBA. This change aims to simplify the purchasing process and provide greater opportunities for fans who were not successful in earlier lottery draws.
Additionally, FIFA has adopted a pricing model consistent with market practices observed in major entertainment and sporting events within the host countries. This model fixes ticket prices throughout each sales phase, ensuring transparency and stability in pricing for consumers. Notably, unlike previous World Cups where ticket holders could decide whether to purchase after being selected, the 2026 process requires immediate payment upon ticket allocation, streamlining transactions and reducing speculation.
Looking forward, the allocation of teams and playoff placeholders into designated pots for the draw—based on FIFA rankings and host nation status—continues to influence demand patterns and ticket availability. As such, ongoing monitoring of these allocations and their impact on ticket sales will be critical. The integration of playoff teams into the lowest-ranked pot, as stipulated by FIFA, introduces additional complexity to group stage matchups, which may affect fan interest and ticket demand dynamics.
