Ford’s New Explorer

Summary

The Ford Explorer is a midsize SUV produced by Ford Motor Company since 1990, recognized for its significant role in popularizing the SUV segment in North America. Over six generations, the Explorer has evolved from a traditional body-on-frame design to a more refined unibody construction, balancing rugged capability with modern comfort, advanced technology, and enhanced safety features. Its enduring popularity and strong sales have made it a cornerstone of Ford’s SUV lineup, with annual U.S. sales frequently surpassing 300,000 units during peak periods.
Notable for its versatility, the Explorer offers a broad range of powertrains including turbocharged four-cylinder engines, hybrid variants, and a high-performance twin-turbo V6 in the ST trim. The latest generation, introduced in 2020, emphasizes modern connectivity and driver assistance technologies such as Ford Co-Pilot360 and the hands-free BlueCruise system, reflecting a shift toward safer, more user-friendly driving experiences. Interior refinements and technology upgrades, including large infotainment displays and integrated streaming services, position the Explorer as a competitive choice in the crowded three-row SUV market.
Throughout its history, the Explorer has also faced significant challenges, most notably the early 2000s Firestone tire recall linked to fatal rollover accidents that temporarily tarnished its reputation and led to extensive safety reforms. Despite this controversy, Ford has steadily improved the vehicle’s structural integrity and safety suite, earning industry awards such as the 2011 North American Truck of the Year and pioneering innovations like rear inflatable seat belts. These advancements underscore Ford’s ongoing commitment to passenger safety and vehicle reliability.
The Explorer’s market positioning targets a wide demographic, focusing on Generation X and Millennials, with trim levels designed to appeal to both family-oriented buyers and performance enthusiasts. The availability of a specialized Police Interceptor Utility variant further broadens its appeal, cementing the Explorer’s status as one of Ford’s most versatile and enduring nameplates.

History

The Ford Explorer has undergone significant evolution since its introduction, with each generation bringing notable changes in design, performance, and features. The early success of the Explorer was marked by strong sales, particularly in the mid-1990s when the second generation (1995–2001) debuted with a modernized design and increased size and comfort compared to the first generation. This period also saw the introduction of the Explorer Sport Trac, a pickup truck variant featuring four doors, a longer wheelbase, and a composite truck bed, broadening the Explorer lineup.
By 2002, the third-generation Explorer revolutionized the driving experience by incorporating improved safety features such as an independent rear suspension, enhancing ride quality and handling. This generation also increased the vehicle’s overall size and comfort while utilizing a 4.0L V6 engine producing 190 horsepower.
In 2006, the Explorer received a significant facelift that included a redesigned front fascia with new headlights extending into the front bumper, along with chassis upgrades that made it 65% stronger than the previous generation. It featured independent suspension on all corners and new dampers to improve driving comfort.
Despite these advancements, the Explorer faced challenges around the turn of the century with tire-related safety issues. Notably, the Firestone tire tread separation problem led to numerous rollovers, resulting in 271 fatalities and a massive recall affecting up to 23 million tires. This crisis significantly impacted the vehicle’s reputation during that era.
The long-serving fifth generation was retired after the 2019 model year, paving the way for the sixth generation’s redesign. The latest Explorer shifted to the CD6 platform shared with the Lincoln Aviator and introduced a new 10-speed transmission, aiming to enhance both performance and refinement. This generation also focuses on attracting younger and more affluent buyers, with features like the Ford Co-Pilot 360 system becoming standard from 2020 onward.
Looking ahead, Ford plans further updates effective from January 28, 2025, including the introduction of a standard Tire Inflator and Sealant Kit, with an optional Mini Spare/Jack Kit, and changes to the availability of second-row HVAC controls to continue improving the Explorer’s appeal and practicality.

Design

The Ford Explorer has undergone significant design evolution through its six generations, balancing rugged capability with modern refinement. The sixth-generation Explorer, introduced in 2020 and continuing to the present, features a redesigned exterior with a bold and modern look characterized by a prominent front grille, sleek LED headlights, and dynamic body lines that convey a sense of motion and sophistication.
The vehicle’s interior has seen considerable upgrades aimed at enhancing passenger comfort and luxury. The 2025 Explorer, for instance, includes a refined cabin with softer touchpoints, silver mechanical accents, and new interior color options alongside premium upholstery choices such as Ford ActiveX®. Ambient interior lighting with seven color options further elevates the ambiance inside the vehicle. Higher trims offer an advanced digital experience, including larger touchscreens—ranging from a standard 10.1-inch touchscreen to a more advanced 12.3-inch display—and a redesigned dashboard with updated materials that provide a more premium feel.
Ford also enhanced sound insulation to ensure a quieter ride, making the Explorer more comfortable on long journeys. The cabin layout is flexible, allowing the second-row bench to be replaced by captain’s chairs in many models for added passenger comfort. Special editions like the ST-Line emphasize sleek, sophisticated styling paired with deluxe interior appointments.
On the technological front, the Explorer incorporates cutting-edge driver-assistance features, including the BlueCruise hands-free driving system with Automatic Lane Change, which dynamically monitors traffic and assists in maintaining speed and lane positioning without manual input. The vehicle also offers a black-painted roof option on select trims like Platinum, ST, and ST-Line, adding to its aesthetic appeal.
From a structural perspective, the Explorer’s design evolution includes a focus on chassis strength and suspension improvements. The sixth generation’s chassis is 65% stronger than its predecessor and features independent suspension at all four corners with new dampers, resulting in a more pleasant driving experience and improved handling. This evolution from earlier generations highlights a shift from the traditional body-on-frame design toward greater refinement and on-road comfort, while still maintaining the vehicle’s rugged capability.

Technology

The 2025 Ford Explorer features significant upgrades in technology aimed at enhancing both connectivity and driver assistance. Central to these improvements is the introduction of the Ford Digital Experience, a new software system that integrates a user’s favorite apps and provides native streaming and internet browsing capabilities while the vehicle is parked. This system is displayed on a standard 13.2-inch infotainment screen that supports wireless Apple CarPlay and Android Auto, along with built-in Amazon Alexa and Google Assistant voice commands.
Entertainment options have also been expanded, with the ability to connect Bluetooth gamepads and play video games such as a Ford-customized version of Asphalt Nitro 2 directly through the infotainment system when the vehicle is stationary. Additionally, features like karaoke and interactive games are available to keep passengers entertained while parked, accessible through the center display.
Connectivity is further enhanced by a built-in Wi-Fi hotspot capable of powering up to 10 devices within a 50-foot radius of the Explorer, enabling streaming, gaming, and remote work functionalities. Real-time navigation is supported by embedded Google Maps, which provides live traffic updates, road conditions, and eco-friendly route options.
On the safety front, the Explorer is equipped with Ford’s latest Co-Pilot360™ driver assistance suite, which now includes advanced features such as adaptive cruise control with lane centering, evasive steering assist, intersection assist, and improved rear-view camera clarity. The BlueCruise hands-free driving technology allows for hands-free highway driving and has been enhanced with an Automatic Lane Change feature that dynamically manages speed and lane changes without driver input on turn signals. Standard safety features include blind-spot monitoring, lane-keeping assist, automatic emergency braking, and the Ford Safe & Smart™ Package, which offers rain-sensing wipers, auto high-beam headlamps, and forward collision warning with brake support.
Together, these technological advancements make the 2025 Ford Explorer one of the most connected, user-friendly, and safest vehicles in its class.

Performance

The Ford Explorer lineup offers a diverse range of powerful engine options designed to balance performance, towing capacity, and fuel efficiency across its various trims. The 2025 model continues to build on this versatility with three main engines, all paired with a smooth 10-speed automatic transmission for optimized performance.
The base engine is a 2.3-liter EcoBoost inline-four that produces 300 horsepower and 310 lb.-ft. of torque. This engine delivers well-rounded performance suitable for everyday driving and can tow up to 5,300 pounds, making it practical for most family and recreational needs. For drivers seeking enhanced capability, the ST and Platinum trims feature a 3.0-liter twin-turbocharged EcoBoost V6 engine, which generates a robust 400 horsepower and 415 lb.-ft. of torque, marking it as the fastest Explorer variant ever. This powertrain also offers a towing capacity of up to 5,000 pounds, combining sport-inspired driving dynamics with three-row family SUV practicality.
Additionally, the Explorer includes a 3.3-liter V6 hybrid powertrain that balances power and efficiency. This hybrid setup produces 318 horsepower and 322 lb.-ft. of torque and maintains a towing capacity of up to 5,000 pounds when properly equipped. Although the 2024 hybrid model was unavailable to civilians, the 2025 Explorer is expected to offer hybrid variants that continue this blend of performance and greener driving options.
The Explorer ST benefits from a rear-wheel-drive platform that was reintroduced in the 2020 redesign, enhancing handling and driving engagement. It comes standard with a Torsen® limited-slip rear axle to improve traction in challenging conditions, emphasizing its sporty character while retaining practical three-row seating, ample cargo space, and modern tech features like a 12.3-inch digital cluster display.
Across the lineup, available all-wheel-drive options and the Intelligent 4WD with Terrain Management System™ provide enhanced capability on various terrains, contributing to the Explorer’s reputation as a versatile midsize SUV suitable for both family duties and adventurous pursuits.

Safety

The Ford Explorer has seen significant advancements in safety features over its various generations. Starting with the third-generation model in 2002, Ford introduced improved safety measures such as an independent rear suspension, enhancing vehicle stability and ride comfort. In recent models, safety has been further enhanced by the introduction of electronic stability control and a tire pressure monitoring system, contributing to a safer driving experience.
The latest Ford Safe & Smart™ Package offers a suite of driver-assist technologies designed to protect occupants. These include rain-sensing wipers, auto high-beam headlamps, Blind Spot Information System (BLIS®), a lane-keeping system, adaptive cruise control, and forward collision warning with brake support. These features enable the vehicle to actively assist the driver in avoiding potential hazards on the road.
In addition, the Ford Co-Pilot360 system, standard since the 2020 model year, has evolved into Ford Co-Pilot360 2.0. This updated system introduces a camera-based driver monitoring system that tracks head position, not just eye gaze, to reduce false warnings and increase overall effectiveness. The Co-Pilot360 suite contributes significantly to the Explorer’s safety credentials when compared to its competitors.
Furthermore, structural improvements have been made, including a chassis that is 65% stronger than the previous generation and outfitted with independent suspension and new dampers on all corners. These enhancements improve vehicle control and passenger protection during driving.
While reliability concerns have been noted in past Explorer models, including issues with timing chains, transmissions, and cooling systems, the integration of advanced safety systems and structural improvements reflects Ford’s commitment to enhancing the overall safety profile of the Explorer.

Variants and Trim Levels

The Ford Explorer has offered a variety of trim levels throughout its production history, adapting to changing market demands and consumer preferences. For the 2002 model year, the third-generation Explorer continued the trim nomenclature of its predecessor, featuring the base XLS trim primarily targeted at fleet sales, alongside the newly introduced XLS Sport, which standardized many options previously offered separately on the XLS.
In more recent years, specifically for the 2023 model lineup, Ford has provided eight distinct trim levels for the Explorer, ensuring a wide range of choices that deliver excellent value for consumers. These trims cover various preferences and budgets, emphasizing both functionality and luxury. Among the updates for the 2024 model year, the trim level options are expected to carry over largely unchanged from 2023, maintaining consistency in the offerings.
Notable changes have been introduced to specific trims in upcoming model years. For example, the XLT trim has been renamed to Active, and order code designations have been updated for the ST-Line and Platinum trims. Additionally, the Tire Inflator and Sealant Kit will become a standard feature on vehicles built from January 28, 2025, onward.
Ford also markets a specialized police variant of the Explorer, known as the Police Interceptor Utility. This version has been instrumental in expanding the Explorer’s market image, particularly with the sixth-generation model that debuted in 2020. The Police Interceptor Utility features distinct styling elements, such as a bold front fascia with a hexagonal grille, honeycomb mesh pattern, and three chromed horizontal slats, distinguishing it from civilian models. Sales figures often combine both the standard Explorer and Police Interceptor Utility, reflecting their close relationship in the overall model lineup.

Market and Sales

The Ford Explorer has experienced strong consumer demand since its introduction, with yearly sales surpassing 300,000 units during the model’s first generation. Sales momentum continued to build in the second generation, with Ford selling over 400,000 Explorers annually. By 1994, the Explorer had become the ninth best-selling vehicle in the United States.
The Explorer’s buyer demographic primarily consists of individuals born between 1961 and 1986, spanning Generation X and younger Millennials. Ford has emphasized the importance of attracting younger, more affluent customers, as this group tends to have higher retention rates and prefers vehicles with more content and higher price points. Notably, the Explorer Sport commands a base price premium over the standard Explorer, priced at $43,565 compared to $31,495, highlighting its appeal to this demographic despite the higher cost.
Outside North America, the second-generation Explorer was offered in right-hand drive (RHD) configurations. Countries such as Japan served as a hub for RHD Explorers, which were subsequently exported to markets including Australia and New Zealand, where demand for RHD SUVs exists. Japan’s strict vehicle inspection regulations (Shaken laws) often result in these used vehicles having low mileage and well-documented repair histories. In the United States, the second-generation Explorer notably appeared twice among the top five vehicles traded in during the 2009 “Cash for Clunkers” program, with the 4WD variant ranking first and the 2WD variant fourth in trade-in volume.
Ford continues to maintain detailed sales tracking, providing up-to-date figures by year, quarter, and month for the Explorer in the U.S. market. The model now faces intensified competition within the three-row SUV segment, prompting Ford to release a new generation built on a rear-wheel-drive-based architecture, along with performance-oriented ST and hybrid variants to appeal to a wider range of buyers.

Pricing and Positioning

The pricing of the 2023 Ford Explorer varies depending on the trim level, engine choice, and optional features, with A/Z Plan participant prices reflecting these differences. The base Explorer starts at around $31,495, while higher-performance trims like the Explorer Sport command a

Awards and Recognition

The Ford Explorer has received notable awards and recognition over its production history, reflecting its impact and innovation in the SUV market. The fifth-generation Ford Explorer earned the prestigious 2011 North American Truck of the Year award, underscoring its excellence in design, performance, and technology. Additionally, Ford introduced rear inflatable seat belts on this generation, a safety innovation that won the 2011 Best New Technology Award from the Automobile Journalists Association of Canada. This feature highlights Ford’s commitment to enhancing passenger safety and has been slated for wider implementation across other Ford models.
The Explorer continues to be considered a strong competitor in the SUV segment, with industry experts often comparing it against top contenders in the market. While the Explorer itself has garnered accolades, it also faces competition from other highly rated SUVs such as the Kia Telluride, which was named Edmunds Top Rated SUV in 2022 and 2023 for its technology, safety features, and upscale interior.